There are five essential things that you should know about local search marketing: It is becoming an effective marketing alternative to the yellow pages, it allows the business to specifically target local prospects, you can hire professionals to handle search marketing for your business, there are three major search engine players, and smaller local search engines can be an effective alternative.
Because of the proliferation of the internet, more business opportunities are available to firms and companies who use online marketing and networking. It’s increasingly popular nowadays for organizations to make the Internet a huge part of their marketing strategies. We now see multitudes of websites showcasing and promoting many products and services. While designing web sites for selling their products, many small business enterprises tend to ignore the power of local search marketing. Here are a few essential things you should know about local search marketing for local business:
It is becoming an effective marketing alternative to the yellow pages
Advertising on the yellow pages can cost a lot of money. More than the conventional methods of advertisements, like yellow pages, people now depend on internet advertising for better marketing results. Beginning in 2009, estimates show no less than 30 billion local searches are made per year; in the United States alone (according to recent research) more than 849 million searches occur monthly. After studying the searches, we found that almost half resulted in a visit to local businesses. These prospects’ use of the Internet at a higher frequency is turning local searches into an opportunity and a viable marketing tool for small businesses.
This enables a company to expressly target local prospects
Search engine marketing makes it easier for small businesses to market their business to their customers. This focus has turned the Internet into an extremely effective and viable marketing tool, especially for specific customers and groups who fall into a well-defined niche or profile.
You may be able to enlist trained personnel to create search marketing for your enterprise
A lot of business owners and operators might not like the idea of having to make changes to their current business systems or marketing strategies but then again, they also might not know a lot about what it takes to formulate a successful local search engine marketing campaign. Luckily, you can hire experts who can offer assistance.
There are three major search engines
Currently, the 3 most popular Internet search engines are Google, Yahoo, and MSN (Bing) and over 70% of the local search market is controlled by these three companies. To aim toward improving a website’s visibility and popularity, you would need to perform certain SEO-based activities and keep up a local search engine marketing report to track your progress. You should remember these three things when you advertise for your business to improve rankings for keywords and link popularity.
Small local search engine service providers prove to be a good replacement
There are smaller local search engines that are not as common as Google, Yahoo and MSN which can be a better choice instead of larger search engines, even more so if you in a very competitive business area where many share your keywords. The advantage of using smaller search engines, as opposed to their better-known larger cousins, is that the former provide better rankings at a lower cost per click.
The Internet is evolving to become a very diverse tool. Business entrepreneurs and local businesses should learn to adapt and utilize this technology to reap its many benefits.
To know more about local search marketing and how this can be incorporated to a local business, contact the Atlanta SEO Professionals.